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How To Start A Record Label

Updated: Sep 17, 2023

microphone in recording studio

1. Research the music industry: It's important to have a good understanding of the current state of the music industry before starting your own record label. This includes understanding the different types of music genres, the latest trends, and the industry players.


2. Develop a business plan: A solid business plan is essential for any startup. This should include your company's mission statement, target audience, marketing strategy, financial projections, and more. A business plan will help you set clear goals and objectives for your company, and it will also be useful when seeking funding from investors.


3. Choose a name and register your company: Once you have a business plan in place, you can choose a name for your record company and register it with the relevant authorities in your country.


4. Build a team: Assemble a team of music industry professionals who can help you run your record company. This might include A&R (artists and repertoire) executives, music producers, marketers, and accountants.


5. Scout for talent: As a record company, your primary focus will be on discovering and promoting talented musicians. Attend music festivals, scour social media platforms, and reach out to local music scenes to find the best up-and-coming artists.


6. Sign artists and negotiate contracts: Once you have identified promising musicians, you will need to negotiate contracts with them. This will involve discussing issues such as royalties, album advances, and album ownership.


7. Record and produce music: Once you have signed artists, you will need to record and produce their music. This involves working with music producers and sound engineers to create high-quality recordings.


8. Distribute music: Once the music has been recorded, mixed & mastered, it's time to distribute it to the public. This can be done through digital streaming platforms, physical CD sales, and radio play. We offer distribution here at BORN GENIUS as well.


9. Promote and market the music: As a record company, you will need to promote and market your music to ensure it reaches a wider audience. This can involve creating music videos, organizing concerts, and working with influencers and bloggers to spread the word.


10. Monitor sales and revenue: Finally, it's important to monitor your record company's sales and revenue regularly. This will help you to identify areas for improvement and make any necessary changes to your business strategy.


Starting a record company can be a challenging and rewarding endeavor. With the right team, strategy, and talent, you can build a successful record company that helps to promote and showcase talented musicians to the world. BORN GENIUS can be your company's admin, handling everything you need from recording, mixing, distribution, graphic design, copyright, registration(s), and more. Click here to find out more. Or book a consultation with us if you're ready to get started.

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